Braglia — Brand Identity & Packaging System
Our work began with the art direction and the development of a new visual identity, designed to reflect the company’s dynamic role within the beverage industry while maintaining a strong connection with its heritage. The new identity introduces a bold and recognizable graphic framework that can easily adapt across different communication touchpoints.
For this project we developed the complete creative direction for Braglia Srl, a beverage distribution company with a long-standing presence in the Italian market. The collaboration involved a comprehensive design process aimed at redefining the brand’s visual language and strengthening its positioning through a coherent and contemporary identity system.
The project was completed with the design of corporate materials and communication assets, creating a unified visual ecosystem that supports the brand across both physical and digital contexts. From packaging to stationery and brand applications, every element was carefully crafted to reinforce a clear, cohesive and contemporary brand presence.
Alongside the brand identity, we designed a complete packaging system capable of translating the visual concept into physical products. The packaging was conceived to combine functionality and strong visual impact, ensuring consistency across formats while enhancing the perception of quality and recognizability on shelves.
