Cartoleria Minerva Integrated Visual Design & Art Direction
Our project encompassed art direction, concept development and graphic design, crafting a visual language tailored to the unique character of the space. Through thoughtful design choices, we aimed to reflect both the warmth of the place where locals gather for lunch, dinner, aperitivi and late‑night drinks and its modern cultural pulse. The visual identity we created enhances the venue’s multifaceted personality, inviting guests into an experience that feels both familiar and distinctive.
For Cartoleria Minerva, a beloved restaurant, cocktail bar and cultural hub in the historic centre of Reggio Emilia, we developed a complete and cohesive visual communication system that brings together identity, atmosphere, and narrative. Located at the heart of the city’s vibrant food and nightlife scene, the venue blends traditions of gastronomy and conviviality with a contemporary social energy .
From signage to printed materials and digital communication, the design system underscores the brand’s presence in the city centre, establishing a strong visual narrative that resonates with the local community and visitors alike. By harmonising aesthetic impact with functional clarity, our design helps Cartoleria Minerva stand out as a dynamic destination in Reggio Emilia’s gastronomic landscape.
