FEM – Future Education Modena | Brand and Visual Identity Refresh
Our work started from a reinterpretation of the existing visual language, preserving the project’s core identity while refining its graphic elements to create a more contemporary, flexible, and scalable system. The new logo design enhances legibility and visual balance, allowing the brand to perform effectively across both digital and physical environments.
For the Future Education Modena project, we developed a comprehensive visual identity update focused on the redesign of the logo system, iconography, and printed communication materials. The intervention aimed to strengthen the clarity, consistency, and recognizability of the brand while supporting the innovative and forward-looking mission of the hub.
Alongside the logo, we designed a coherent set of icons that translates the project’s key thematic areas into a clear and accessible visual language. The icon system was conceived to simplify navigation, support storytelling, and visually communicate the different activities that define the FEM ecosystem.
The project also included the redesign of printed materials, ensuring visual coherence across brochures, editorial layouts, and institutional communication tools. The resulting graphic system provides Future Education Modena with a versatile toolkit capable of supporting communication, educational initiatives, and public engagement.
- Applied Research – Evidence-based learning to support and advance research in the educational field.
- Learning Design – Improving the quality and effectiveness of educational design.
- Training – Expanding the effectiveness and diversity of learning and training experiences.
- Acceleration – Connecting education, innovation, and society to generate new opportunities for growth.
