Fluo Fluo — Editorial, Graphic and Visual Design
For this project, we curated the overall visual identity of the publication, defining a graphic system capable of translating its conceptual and visual language into a coherent editorial experience. The design process focused on the relationship between typography, color, and layout, building a bold and expressive visual structure that supports both reading and visual exploration.
FLUO FLUO is an editorial and visual design project developed through a multidisciplinary approach combining graphic design, creative direction, and typographic research.
A key element of the project was the typographic direction. Custom typographic compositions and carefully structured layouts were developed to create rhythm, hierarchy, and visual impact across the pages. Typography becomes not only a functional element but also a narrative device that shapes the identity of the publication.
The visual design explores strong contrasts, vibrant graphic elements, and experimental compositions, reflecting the energetic and contemporary character suggested by the project’s title. The editorial structure was conceived to balance content and visual expression, allowing images, texts, and graphic interventions to coexist within a dynamic and flexible layout system.
Through art direction, graphic experimentation, and typographic design, FLUO FLUO becomes an editorial object where design plays a central role in defining both the aesthetic and the reading experience.
