Fondazione Palazzo — Brand Identity and Visual Design
For this project, we developed the complete redesign of the foundation’s brand, overseeing the visual identity, art direction, and all institutional communication materials. The intervention focused on creating a system that reflects both the foundation’s historical legacy and its contemporary cultural vision, balancing tradition with modernity in a coherent visual language.
Fondazione Palazzo is a historical cultural foundation dedicated to the promotion of contemporary art, organizing exhibitions, events, and cultural initiatives that engage a broad audience.
Our work began with the logotype redesign, creating a flexible and recognizable symbol capable of performing across digital, print, and environmental applications. From there, we defined a comprehensive visual identity, including color palettes, typography, and graphic elements, ensuring consistency and clarity in all communications.
The project extended to institutional materials, from printed brochures and editorial layouts to digital templates and event communication, providing a unified and elegant visual experience that supports the foundation’s mission.
Through strategic art direction and design, Fondazione Palazzo now presents a refreshed and contemporary brand identity, capable of representing its cultural vision and strengthening its presence in the national and international art scene.
