Photographic and art direction project for the BAO BAO capsule by ISSEY MIYAKE
The editorial book served as the conceptual heart of the project an immersive visual narrative that articulates BAO BAO’s architectural language, geometry, and expressive form. Ventie30 approached the book as a sensory experience, developing layouts, sequencing, and visual rhythm that reflect the modular, sculptural nature of BAO BAO pieces. Through intentional use of space, texture, and composition, the editorial becomes both documentation and interpretation of the product’s identity, blurring the line between catalogue and contemporary art object.
For the BAO BAO capsule by ISSEY MIYAKE, Ventie30 conceived and executed a photographic and art direction project that elevates the product from functional object to visual icon. The collaboration unfolds across a carefully designed creative book and a high‑impact product photoshoot, structured to express the BAO BAO collection’s unique design ethos and aesthetic heritage.
Throughout the project, Ventie30’s creative direction united editorial design, photography, and brand storytelling into a cohesive visual system that resonates with ISSEY MIYAKE’s legacy of innovation and experimentation. The result is a compelling representation of the BAO BAO capsule one that communicates the product’s essence both intellectually and emotionally, strengthening its presence in the design and fashion landscape.
Building on this foundation, the photographic campaign brings BAO BAO to life through imagery that highlights its interplay of light, shadow, and structure. Ventie30 directed every aspect of the shoot from environment to lighting, from styling to framing with the goal of capturing the product not just as a bag, but as a design statement. The visuals emphasize the brand’s signature geometry and material innovation, presenting each piece with clarity, precision, and artistic depth.
