LegaCoop — Brand and Digital Communication
The project encompassed visual identity, communication design, and digital interfaces, creating a consistent and modern representation of LegaCoop across multiple touchpoints. Ventie30’s approach balanced respect for the organization’s long-standing history with the need for clarity, accessibility, and relevance in contemporary communication.
Ventie30 collaborated with LegaCoop, the National League of Cooperatives and Mutuals, to develop a cohesive brand and digital communication system that reflects the organization’s values and heritage. Sometimes abbreviated as Lega delle Cooperative or Legacoop, it is the association responsible for the protection and representation of its member cooperatives, their consortia, and companies created to achieve their goals. Recognized as a legal entity under current legislation, LegaCoop also exercises supervisory and auditing functions over its member cooperatives. Traditionally associated with the political left, the network has long been referred to as “red coop.”
By combining strategic thinking, visual design, and user-centered digital solutions, the new identity helps LegaCoop strengthen its relationship with members, stakeholders, and the public, positioning the organization as both a guardian of cooperative values and a modern, forward-looking institution.
