Mille 997 — Brand Identity & Visual Narrative
Our studio led the project through a deep mood research phase, immersing in the brand’s world to distill its emotional core. This research became the compass for the visual language we developed: one that balances intention with expression, simplicity with depth, and heritage with contemporary sensibility.
Mille 997 is a design project rooted in exploration, emotion and cultural resonance. Conceived for a brand that moves at the intersection of craftsmanship, contemporary lifestyle and expressive authenticity, this work embraces both meaning and materiality shaping an identity that speaks with clarity, nuance and impact.
At the heart of the project is the logo design a distinctive visual mark crafted to embody the essence of Mille 997. The logo reflects the brand’s identity through form and proportion, translating identity into a symbol that feels both purposeful and memorable. It became the anchor of a broader graphic system, defining a visual attitude that extends across every touchpoint.
We then translated the identity into a cohesive set of visual materials, including tailored graphics for social media, where movement, tone, and composition work together to shape a dynamic and engaging presence. Every visual element was designed to communicate not just information, but the brand’s emotional resonance reinforcing consistency and recognition in digital spaces.
Mille 997 stands as a holistic design project: one in which mood, form, and material dialogue to create a visual identity that feels authentic, expressive and alive. It is a project where strategy and emotion meet, shaping a brand presence that resonates deeply and endures.
Integral to the body of work is the printed monograph, a tactile object that celebrates the brand’s ethos through careful editorial design. Here, imagery, typography and material choices converge into a narrative experience one that invites the viewer to engage beyond the surface and feel the story unfold page after page.
