nöma sunglasses is inspired by minimalism, by industrial, dark and dark worlds where experimental sounds create environments and dimensions for the new nomads. The world of music, experimentation and applied arts are the focus of nöma around which the whole brand and its communication revolve.

For Ventie30, this was not simply a graphic design or visual development project: it was a full immersion into a cultural imaginary that goes beyond the conventional rules of fashion eyewear, embracing a sonic, visual, and performative dimension. The studio worked on creating a visual identity that speaks the language of subcultures where black, acetate, and deep, tactile materials become codes of style and belonging.

The collection, designed in Italy but conceived for a nomadic, free, and cosmopolitan audience, tells the story of the encounter between industrial minimalism and experimental sound vibrations, shaping sunglasses that are not mere accessories but statement pieces to be worn with confidence and awareness.

Ventie30 defined every detail of the project from brand identity to visual storytelling, from art direction to digital communication and advertising with an approach that integrates culture, music, and experimental design. The goal was to create a visual language system capable of conveying the essence of NÖMA as a brand that speaks to those who reject conformity, embrace diversity, and experience fashion as a form of cultural revolution.