PERDORMIRE
We led the project end‑to‑end, from art direction to strategic digital implementation. Our work encompassed concept and creative development, UX/UI design tailored to user needs, web development aligned with brand identity and performance goals, and digital marketing strategies designed to strengthen engagement and visibility across channels.
For the PerDormire project, we partnered with a historic Italian brand to create a comprehensive digital presence that reflects its heritage, craftsmanship, and modern vitality. PerDormire is a brand owned by Materassificio Montalese, a renowned company from Pistoia specialized in the artisan production and distribution of 100% Made in Italy mattresses and beds, with a legacy of quality and innovation in the bedding sector.
The result is a visually compelling and user‑centric platform that embodies PerDormire’s values craftsmanship, quality, and Italian excellence — while delivering a seamless and intuitive online experience. Every touchpoint was thoughtfully designed to translate the brand’s heritage into a modern digital language, creating a digital space that feels both authentic and contemporary.
In addition to the core design and development work, we focused on immersive storytelling to convey PerDormire’s rich heritage and artisanal approach. Every visual element from photography to iconography, motion design, color palette, and typography was carefully crafted to create a cohesive and distinctive brand identity online. The website is fully responsive and optimized for all devices, ensuring a seamless experience whether users browse on desktop, tablet, or mobile.
Through this approach, the digital platform not only showcases the product range but also tells the story of PerDormire’s craftsmanship, connecting users with the brand’s values of quality, Italian excellence, and tradition in a modern, engaging way.
