Rocco Ragni - SS2022
The goal was to highlight the aesthetic and language of the Rocco Ragni brand through a visual story capable of expressing character, quality, and stylistic research. The photoshoot was designed to translate the collection’s identity into images, with particular attention to composition, lighting, and the creation of atmospheres that enhance materials, volumes, and details.
The Rocco Ragni 022 project represents a creative journey where identity, style, and vision merge into a cohesive and contemporary visual narrative. For this collaboration, Ventie30 oversaw the entire creative framework, handling the photoshoot, art direction, and the production of the official catalog.
The creative direction guided every phase of the project, from concept development to the selection of locations, as well as maintaining chromatic and stylistic consistency throughout the narrative. Every element was carefully planned to strengthen the brand’s positioning while balancing elegance, modernity, and recognizability.
An integrated effort demonstrating how strategy, creativity, and production can converge into a coherent result with a strong visual identity.
The final catalog thus becomes not only a commercial tool but also a true editorial object: a medium designed to tell the story of the collection with rhythm, harmony, and visual impact. Layout, typography, and graphic choices interact with the images to create an immersive experience, capable of conveying the essence of the project in a distinctive and professional way.