Smart Life Festival - generazioni
The project originated from the need to transform the complexity of the event panels, talks, workshops, international speakers, audience engagement, and territorial impact into a structured and engaging editorial system. Ventie30 developed a strong informational hierarchy designed to highlight statistics, insights, and key highlights through a balanced interplay of text, numerical data, and visual design.
For the 2023 edition of Smart Life Festival, dedicated to the theme “Generations,” Ventie30 designed an editorial fold-out conceived as a tool for synthesis, storytelling, and documentation of the entire event. Not simply an informational piece, but a narrative object capable of condensing data, figures, guests, content, and key moments into a clear and visually coherent format aligned with the Festival’s identity.
The fold-out unfolds as a story divided into chapters:
the edition’s key figures,
the guests and protagonists,
the themes addressed,
the cultural and social impact on the territory,
the involvement of different generations.
The graphic approach reflects the “Generations” concept through a visual dialogue between languages, typographic rhythms, and color palettes that evoke comparison, continuity, and transformation. The use of infographics, modular patterns, and dynamic visual systems makes the data immediately readable, turning information into a visual experience.
The result is an editorial project that combines informational clarity with strong visual identity, capturing the essence of the 2023 Smart Life Festival in a concise yet highly communicative format. A piece that becomes both a record of the event and an institutional storytelling tool a tangible testament to the intergenerational dialogue the Festival set out to create.
Special attention was given to the fold-out format structure, designed as a compact yet content-rich object, guiding the reader through a progressive experience from the overall impact of the event to the detailed insights of individual contributions and moments.
