Soluzioni Futura - new identity
The color palette was carefully crafted to balance modernity and solidity, combining institutional tones with visual accents that add personality and communicative impact. The visual identity was conceived as a dynamic system, adaptable across various communication contexts, from digital platforms to print materials.
For the Soluzioni Futura project, the studio Ventie30 oversaw the complete redesign of the brand identity and corporate image, developing a new visual system, a distinctive color palette, and a fully reimagined digital presence. Starting from an in-depth analysis of the brand’s positioning and values, we designed a coherent visual identity system capable of conveying professionalism, innovation, and reliability. The corporate redesign included establishing clear visual guidelines, selecting typography and colors that reflect the essence of the brand, and creating distinctive graphic elements to strengthen brand recognition.
Finally, we created the company profile, a comprehensive editorial tool carefully designed to present Soluzioni Futura’s story, vision, and expertise in a clear and engaging way. The company profile becomes a natural extension of the visual identity, reinforcing the brand’s perception with clients, partners, and stakeholders.
The result is an integrated branding and digital design project that combines strategy, aesthetics, and functionality, giving Soluzioni Futura a modern, distinctive, and coherent visual presence across all touchpoints.
At the same time, we completely redesigned the website with a focus on user experience (UX) and user interface (UI). The new navigation architecture was developed to make exploring content simple, intuitive, and engaging, highlighting products, services, projects, and company values. Page designs communicate clearly and consistently, emphasizing textual and visual content through clean layouts, intuitive hierarchies, and a graphic language aligned with the new identity.
