SQUEEZITA - new line of creams and sauces dispensers designed by techfood
The creative approach draws inspiration from the dynamism and freshness of the sweet world: vibrant colors, clean lines, and playful graphic details highlight the dispenser’s practicality while making the communication engaging, emotional, and memorable. The visual identity becomes a storytelling tool, capable of conveying taste, movement, and innovation across every touchpoint.
Squeezita is an innovative line of cream and sauce dispensers designed by TechFood, created for bars, clubs, and street food stations, making every sweet preparation simple and fun. Whether garnishing, filling, or adding chocolate, creams, jams, or honey, Squeezita transforms every gesture into a quick, precise, and intuitive experience.For this project, Ventie30 handled the entire communication and handwriting line, from defining the visual identity to producing advertising materials, creating a coherent, recognizable, and instantly effective language. Every graphic element and message was designed to convey the product’s simplicity, modernity, and versatility, turning a technical object into a communicative protagonist.
Squeezita is more than a dispenser: it’s an idea that transforms every sweet preparation into a simple, elegant, and creative gesture — and the communication around it tells this story with energy, color, and character.
