STOMA
From the earliest conceptual briefs to the final curated layouts, I guided our team through every phase of art direction, editorial planning, and visual design. Our goal was to craft a narrative framework capable of translating complex environmental objectives into clear, engaging, and visually compelling material. This meant structuring content that speaks with clarity about sustainability, while upholding a refined visual language that supports both information and emotion.
As Creative Director for the STOMA project, my role was to shape a holistic editorial and visual identity that reflects both the strategic ambition and the environmental purpose behind the initiative. The project aims to develop innovations and activities concerning urban green, to protect biodiversity and air quality, and to elevate environmental integrity to the same level as economic efficiency transforming sustainability from a cost into a strategic opportunity for municipal budgeting.
Each page, graphic element, and typographic choice was made with intention balancing accessibility with sophistication and ensuring that the visual identity resonates across formats, from printed materials to digital presentations. The result is a cohesive editorial experience that not only documents STOMA’s vision and activities, but amplifies its message: urban green is not just an ecological necessity, but a dynamic opportunity for future‑oriented cities.
