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Project Description – Tubosider Brand Identity & Communication
Our work focused on redefining the company’s visual and narrative identity to better reflect its core values: innovation, reliability, and international leadership.
This project represents a comprehensive rebranding and communication strategy developed for Tubosider, an Italian company founded in 1965 and recognized globally as a key player in civil infrastructure solutions. With over fifty years of experience, Tubosider operates in more than 110 countries, delivering advanced systems for road safety, environmental protection, and structural engineering.
We designed a new logo and a cohesive visual identity system capable of expressing both the technical strength and forward-thinking vision of the brand. The new identity translates Tubosider’s industrial expertise into a contemporary and recognizable language.
The project extended across multiple touchpoints:
A complete corporate identity system,
A new product catalog structured to enhance clarity and technical accessibility,
Adedicated photographic shooting aimed at showcasing real applications, materials, and infrastructures, and a corporate video designed to communicate the company’s global presence, production capabilities, and commitment to innovation.
Through this integrated communication system, the brand is repositioned with a stronger, more contemporary image, aligned with its mission to continuously innovate, improve performance, and lead its sector worldwide.
The visual approach emphasizes the scale and impact of Tubosider’s works ranging from road safety barriers and noise reduction systems to corrugated steel structures, tanks, and tunnel linings highlighting their role in protecting people and the environment.
