UMANO LABEL
My approach was rooted in understanding how music and visual design interact to create perception, emotion, and recognition. The goal was not only to design a memorable cover, but to develop a cohesive visual ecosystem capable of embodying the spirit of the label’s sound and cultural positioning. Each element was selected and refined to balance expressive creativity with thoughtful design structure.
As Creative Director for UMANO LABEL, I took on the challenge of defining a distinct visual identity and compelling graphic world that could express the label’s musical ethos and aesthetic personality. From the cover concept to the broader identity system, I guided the creative process to ensure that every visual choice from composition and typography to color and imagery served a strategic purpose with clarity and impact.
Every graphic solution from layout and symbol to typographic rhythm was conceived to resonate both visually and conceptually. The result is a coherent identity system that amplifies UMANO LABEL’s voice, enhancing its presence within the music landscape and creating an experience that feels intentional, expressive, and uniquely representative of the project’s artistic direction.
