VESUVIANA
My approach was centered on creating a graphic identity that not only captures the essence of Vesuviana as a concept, but also communicates it with clarity and emotional impact. I led the team in developing visual systems that balance structural coherence with expressive nuance: type, composition, and graphic elements were thoughtfully orchestrated to create rhythm, focus, and visual harmony.
As Creative Director for the Vesuviana project, I approached the assignment as an opportunity to shape a distinctive art direction and visual language rooted in a strong sense of place and cultural resonance. From the initial vision through to final execution, I guided the creative process to ensure that every design decision from layout and typography to color and imagery served a strategic and expressive purpose.
Throughout the project, the goal was to translate abstract ideas into a visual ecosystem that feels both intentional and vibrant. Every visual asset was refined with purpose not merely to inform, but to convey identity, atmosphere, and narrative depth. The result is a compelling visual framework that brings the Vesuviana project to life, elevating its presence across formats with a blend of strategic insight and creative expression.
