Zona Fontanesi – Identity & Visual Design for Urban Space
The identity design blends clarity with personality, giving the area a visual language that reflects both its architectural context and its role as a vibrant urban hub. By carefully considering form, structure, and graphic expression, Ventie30 crafted a visual system that enhances communication and boosts engagement across digital and physical touchpoints.
Design of the new logo and new identity for "Zona Fontanesi", an urban area in the city center where we want to promote a new programming of events across different targets. The new logo aims to define a specific and recognizable identity for the premises and activities of the area in Reggio Emilia.
Zona Fontanesi is a project by Ventie30 focused on designing a distinctive visual identity for an urban area in the historic center of Reggio Emilia. Through the creation of a new logo and identity system, the project aims to strengthen the recognizability and cultural presence of the location, supporting its programming of events and activities across diverse audiences.
With this identity, Zona Fontanesi now possesses a strong and flexible visual foundation one that can evolve alongside the area’s cultural initiatives and community interactions. The project highlights Ventie30’s approach to strategic design: combining aesthetic innovation with practical application to elevate urban experiences and strengthen local identity.
